Thursday, March 22, 2012

Negative Space in Logo Design

I reviewed the logos that try to make the most use out of negative space. I don't like the white in the negative space. I think they look ok if you have the time to look at them but if you are riding by and look at them you won't be able to understand them at the speed your driving by. I think it is important in a logo design to balance your negative and positive space. But doing this in black and white is hard on the eyes. ad some of these designs just aren't very balanced.

Starbucks

I think that the change in the Starbucks logo isn't a good idea. The world is familiar with the design that it has now. He reasoning is understandable but for generations the logo has always said Starbucks. So i think it should stay the same. The logo itself is designed well as it it with the round border holding it all together.